Olena Morozova's profile

European Judo Union / Branding


Project for the European Judo Union. Goals - to create a systematization of style, to develop a system for the production of tournament decorations, in different countries, from different suppliers, with the same color rendering. Instructions, layouts of the main carriers for each event were developed. EJU events have acquired a recognizable look, with a clear structure of advertising media.


An additional style element is the structural grid. Used as a background in award boards and other products Provides recognition. Colored grids are used as a background in accreditation cards for differentiation





To conduct competitions and regulate the production of related materials, a manual was developed - which defines the rules for developing style elements




The European Judo Union unites 51 countries. Events are held in different countries, design elements are printed by local organizers according to ready-made layouts. Well-structured branding and rules of use ensured consistent design and perfect color reproduction.

European Judo Union / Branding
Published:

European Judo Union / Branding

Published: